If you have come to this web site, you are probably aware that changes in the publishing industry have made it increasingly difficult for first-time authors to secure a book contract.

 

When I decided to write a book, my agent sent my book proposal to two to three dozen publishers. The fact that there hadn’t been a book about the Red Cross in 25 years or the organization’s high-profile after 9/11 didn’t seem to carry any weight—nor did my fifteen-year career as a journalist, plus two stints working for the Red Cross. One agent informed me that “Unfortunately, nice books about nice people don’t get published.” Several others said that unless the Red Cross agreed to buy thousands of copies in advance, no publisher would consider the project. I wrote the book anyway.

 

In 2006, I published Blood, Sweat and Tears: An Oral History of the American Red Cross by starting my own publishing company, e street press. Yes, I’m born and bred in New Jersey and it’s a tribute to Bruce Springsteen—a musician whose lyrics give voice to the plight of the common man (and woman), in this case, writers without a way to get their message across.

 

Aside from finishing my book with two kids in tow, the hardest part has been learning the ins and outs of a whole new industry, book publishing. I found an editor, copyeditor, graphic artists to create the layout and a cover design, and of course, a reputable printer. I secured a major distributor, CDS/Perseus Books, and hired a publicist. I also spent hours doing marketing, arranging book signings (including one at a Barnes & Noble in NYC), contacting media and securing spots at trade shows.

 

More and more writers are choosing to self-publish but they’re in the dark like I was. Now, my goal is to help writers publish books that look and read like any book produced by a mainstream press. No one can guarantee you a bestseller, but I can make it easier for you to turn your book into reality without sacrificing quality.

An Oral History of the American Red Cross.

 

Consulting

Publishing with e street

Michele Turk

(c) e street press